Wrap or bag your products before placing them in a shipping container.Making a connection with you and your store that they’ll remember later.Ħ simple ways to improve packaging for Etsy sales.Enjoying the emails, packaging and buying process with your business.
Branding just means being the place people think of for a certain product or service when a particular problem comes to mind.Įvery time your business interacts with the buyer, or gets in front of them (with one of your purchases) you have the opportunity to help them remember you for next time. You can do something similar with your store.
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Whenever their customers go online to look for a product, they know to check Amazon because they already get awesome shipping. They’ve branded themselves as the go to place for online shopping that doesn’t take forever to get in hand. They’ve gone out of their way to make sure the world knows that if you sign up as a Prime customer, you’ll always get 2 day shipping.
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What company offers Free 2 Day Shipping to their premium customers?Īmazon- of course. What is branding & how can you do it well?
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Impressing customers with a great buying experience does not need a huge investment and can be done with a few simple tricks and hacks to your packaging and “unboxing”.īelow we’ll look at how to create or update your branding and packaging to delight your customers and get more sales. This can be done without a huge investment and goes a long way in impressing customers. Remember, your reviews are key to showing others how great your product is and give others confidence that they’ll have an equally rewarding experience when buying from you. How you brand and package your product is a simple way to ensure future orders and get satisfactory feedback on your sales. Few online communities and stores rely so much on word-of-mouth as Etsy does, so it makes sense to take extra measures to delight customers in that way. Your buyers appreciate creativity and talk about the products they find. When you make your customers smile even after the sale they are more likely to spend money with you in the future.” Impressing your customersĮtsy is the most creative community of homemade sellers online. How a product is packaged often leaves a satisfied thought in the buyer's mind that affects how they see that company in the future, how they talk about it with others and their possible future orders. It’s clean, neat and simple yet feels techy and fancy. The design of the boxes carefully contour the products and everything fits perfectly. Whether you’re just starting out as an Etsy seller or you’re a pro with thousands of customers, branding and packaging your products can take your store to the next level, increase customer love and loyalty, and bring in new business through referrals.įor example, if you’ve ever opened an Apple product, you can tell the company puts a lot of thought into their brand and packaging. What happens after you spend hours perfecting your products, setting up your store, and marketing your products on Etsy? ← Back to blog How to brand and package your Etsy products
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